Creating Pinterest pins that people actually click on takes more than just good looks. It’s about timing, design, strategy, and knowing what makes the algorithm pay attention.
Scrolling past hundreds of Pins is easy. Stopping someone in their tracks? That’s where planning, visuals, and the right captions come into play—and where things get interesting.
This guide by Insiderbits shows how to make Pins that work, not just look nice. Keep reading and unlock the tips that turn casual posts into real results.
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Why Posting Your Own Pins Matters
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Pinterest isn’t just a visual search engine; it’s a platform that rewards creative creators. Posting original content helps you control your narrative and build visibility on your own terms.
When you create and post Pinterest pins regularly, your content is more likely to appear in search results and recommendations, giving you a stronger voice across the platform.
What Makes Custom Pins Stand Out
Templates can only take your content so far. Custom Pins, tailored to your style and message, stop the scroll and spark curiosity in ways cookie-cutter designs rarely do.
Designing with intent strengthens brand identity. Whether you’re promoting a product or a blog, intentional visuals make you memorable and more likely to be saved and shared.
The best-performing Pinterest pins often come from creators who understand what makes content personal. Adding your voice helps your Pins connect with the right audience.
How Pinterest Rewards Fresh Pins
Pinterest wants to keep users engaged, and fresh content is a big part of that. Posting regularly with new visuals signals activity, which the platform is eager to boost.
Even small changes—a new background, layout, or title—can count as fresh. This encourages creativity and gives your content multiple chances to reach different segments of your audience.
By consistently creating fresh Pinterest pins, you improve your chances of being featured in smart feeds, search results, and related Pins, all of which increase engagement over time.
How to Create and Upload a Pin
Getting your content onto Pinterest starts with understanding the tools built into the platform. It’s easier to work with when you know what each step is for.
The process of uploading Pinterest pins includes more than just visuals. From titles and descriptions to alt text and links, every element plays a role in how your Pin performs.
Step-by-Step: Posting a Pin from Your Account
- Log In to Your Pinterest Account: open Pinterest and click the “+” button on your homepage to start creating a new Pin for your selected board.
- Upload Your Image or Video File: choose high-quality visuals that follow recommended dimensions. Pinterest prefers vertical content that’s optimized for mobile.
- Write a Catchy Description: use natural language, relevant keywords, and a clear message that tells users what your content is about and why it matters.
- Add a Title, Link, and Alt Text: these details make Pinterest pins searchable. They help users understand your content and give Pinterest more context for placement.
- Choose or Create a Board to Publish: select a board that matches the theme of your Pin. You can also create a new one directly from the posting screen.
- Click “Publish” or “Schedule” to Finish: post your Pin right away, or use scheduling tools to set a future time based on when your audience is most active.
Uploading Images or Videos: What to Expect
The process of uploading Pinterest pins begins by selecting your media. Choose vertical images or videos, as Pinterest’s layout favors portrait orientation for better visibility.
Uploading is smooth if your file meets Pinterest’s specs. Videos should be between 4 seconds and 15 minutes, and images should follow the 2:3 aspect ratio when possible.
Once uploaded, Pinterest generates a preview. You’ll see how your content appears on the feed, giving you a chance to tweak before committing to publish or schedule.
Adding Titles, Links, and Alt Text
When adding Pinterest pins, titles should be clear and keyword-rich. They help your content appear in searches and give users a quick idea of what to expect.
Links are essential to drive traffic. Whether to a product, blog, or video, always double-check your URL so users land exactly where you want them to go.
Alt text helps with accessibility and Pinterest SEO. It describes the image for screen readers and Pinterest’s algorithm, improving your chances of appearing in relevant searches.
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Best Image and Video Dimensions for Pinterest
Sizing plays a big role in how your content performs. When Pins are properly formatted, they load quickly, grab attention, and look polished across all devices.
Well-sized Pinterest pins stand out more in feeds and are more likely to be shared. That boost in visibility often translates into stronger engagement and more profile visits.
Both images and videos need to be easy to view, especially on mobile. Poor formatting or awkward dimensions can cause people to scroll past without a second glance.
Ideal Pin Sizes That Catch Attention
When designing Pinterest pins, the ideal size is 1000 x 1500 pixels. This vertical 2:3 aspect ratio is preferred by Pinterest for better feed performance and appearance.
Pins that are too tall may get cut off, while horizontal images tend to shrink in the feed. Stick with vertical formats for the best visual results.
Clear images with readable fonts and vibrant colors help attract attention. Avoid clutter, focus on contrast, and always double-check how your Pin looks on mobile before posting.
Video Format Tips to Maximize Views
Videos used in Pinterest pins should be vertical, crisp, and focused. Dimensions like 1080 x 1920 pixels offer the best results on mobile, where most users scroll.
Keep videos between 4 seconds and 15 minutes. Shorter clips work for quick ideas, while longer tutorials or product demos need strong pacing to keep interest high.
Subtitles or captions are key! Many viewers watch without sound. Include them directly in your design so the message gets across whether the video is muted or not.
Tools That Help You Resize and Polish Media
Canva is one of the easiest tools for creating Pinterest pins. You can search for Pinterest templates, customize text and images, then download with the correct dimensions.
Adobe Express offers stylish templates and auto-resizing features. You can adjust text, apply filters, and crop images to Pinterest’s preferred size in just a few clicks.
Fotor is great for quick edits. Upload your media, choose the Pinterest layout, and tweak your design with easy-to-use effects, overlays, and cropping options built right in.
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How to Write Effective Descriptions and Use Hashtags
Crafting the right description gives your content more depth and purpose. It’s your chance to explain the Pin, spark interest, and increase the chance of interaction.
Pinterest pins perform better when they include thoughtful text. The words you choose can improve visibility in search results and influence how users engage with your content.
Writing Descriptions That Help You Get Discovered
Pinterest pins with well-written descriptions tend to perform better in search and recommendations. Keywords matter, but so does the way you use them in context.
Instead of listing terms, write like you’re explaining the image to a friend. Keep it natural, descriptive, and aligned with what the audience might be searching for.
Use emotional or practical hooks. Tell users what they’ll learn, solve, or gain from your content. A meaningful description encourages more saves and higher engagement rates.
Smart Use of Hashtags Without Overdoing It
When used correctly, hashtags help Pinterest pins get indexed and discovered in search. But flooding your caption with tags will only dilute your message.
Stick with a few specific hashtags that relate directly to your Pin’s content. Broad tags get traffic, while niche ones help with targeted visibility and engagement.
Position hashtags at the end of your description to keep the text easy to read. This layout looks clean while still making your Pin searchable and relevant.
Why Including a Link Is Non-Negotiable
Pinterest pins should always include a link to something useful. Without it, your Pin loses potential to drive traffic, conversions, or deeper content engagement.
Your link must match the promise of the image and description. Mismatched destinations frustrate users and can reduce credibility across all of your future Pins.
Directing traffic to a blog, product page, or signup form turns interest into action. Smart linking is how Pinterest becomes more than just a visual platform for you.
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How to Schedule Pins for Maximum Engagement
Pinning in real time works, but scheduling helps you stay consistent. It gives your content a better chance to reach audiences when they’re actually active.
Timing matters more than most think. Pinterest pins shared during high-traffic periods often see better reach, saves, and clicks, all without needing to constantly be online to post.
Best Days and Times to Post on Pinterest
Posting during high-traffic windows improves visibility. Users are most active in the evenings, especially between 8 PM and 11 PM, when scrolling becomes part of winding down.
Pinterest pins shared on Sundays, Mondays, and Tuesdays often perform best. Weekend traffic tends to spike as users browse for recipes, projects, and seasonal inspiration.
Avoid early mornings and late-night hours. Posts made between 4 AM and 6 AM typically get buried by the time users return during peak browsing hours.
Using Tailwind to Plan Ahead Like a Pro
Tailwind is an official Pinterest partner and scheduling platform. It allows you to visually plan, queue, and auto-post Pins at the best possible times for engagement.
Through Tailwind, Pinterest pins can be scheduled across boards, spaced out using SmartSchedule, and even looped for seasonal content that deserves more than one spotlight.
The tool also offers analytics, Pin design suggestions, and trend insights. With Tailwind, your posting becomes more strategic, consistent, and less tied to manual routines.
How Often Should You Be Pinning?
Pinterest favors consistency over volume. A steady rhythm tells the algorithm you’re an active creator, which can lead to more impressions and discovery across the platform.
Most successful accounts publish around five to fifteen Pinterest pins per week. That range keeps your profile fresh without overwhelming followers or diluting your message.
More isn’t always better. Quality visuals, strong descriptions, and thoughtful timing will outperform random uploads no matter how frequently you hit the “publish” button.
Your Guide Ends Here. Let the Pinning Begin!
Creating and posting your own content puts you in control. With each Pin, you’re building something with purpose, not just adding noise to a crowded feed.
Insiderbits wrote this for people who see Pinterest pins as more than pictures. When strategy meets creativity, even small ideas can gain serious traction.
Check out more articles from Insiderbits on Pinterest and social platforms that matter. Smart content deserves smart guidance—and that’s exactly what you’ll find next.
