Die TikTok effect is the unprecedented craze that is currently taking place in the entertainment world. Short-form content that captures the attention of an audience that always seems to be in a hurry.
These videos, typically lasting between 5 and 60 seconds, are avidly consumed by users of any age; however, they have a special place among the preferences of the youngest. Let’s see why.
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The TikTok effect: How short-format videos are reshaping Hollywood
Known as the TikTok effect, this phenomenon has a transformative impact on how things are done in the entertainment industry. We’re talking about that little video that needs just a few seconds to give the user what they want.
This impact has reached the mecca of cinema. In a short time, these shorts have become the golden ticket to Hollywood for many content creators. How is this possible? We’ll show you a brief formula with two ingredients:
The reach of the networks
Platforms like TikTok, Instagram, and YouTube have millions of active and enthusiastic users. Any content can go viral and go around the world in thousandths of a second.
Filmmakers and content creators post their creations on social networks as digital marketing campaigns. This multiplying effect depends on actions as simple as liking or sharing.
Hollywood is no stranger to this phenomenon. Its strategy for getting new ideas for its productions has changed. The parade of shorts on social media is the perfect opportunity to discover new talents and fresh stories.
The TikTok effect: A cheap ticket to the movies
Access to Hollywood or the music industry has never been easy or cheap for emerging creators. Creating shorts and uploading them to promote their work, seeking the TikTok effect, has radically changed that reality.
Short-format videos are cost-effective for filmmakers looking to launch his career. Of course, the cost depends on the effects and animations it includes. Still, it is much less expensive than a feature film.
For example, the short film “Ataque de pánico” by Uruguayan filmmaker Fede Álvarez costed 300 dollars and lasts 5 minutes. This brief represents his entry into Hollywood with a feature film that will cost 30 million dollars.
From clips to hits: how TikTok effect influences the success of films
The TikTok effect is the reaction of users to what they see. This is decisive for many projects whose success depends on these reactions turned into trends. But how do these trends work? At Insiderbits, we explain it to you:
- When influencers speak: they undoubtedly have a significant influence on their audience. And although their criticisms are typically part of a paid strategy, they usually argue their opinions and convince their followers;
- Young audiences are great consumers: TikTok is a social network that young people prefer. The most active demographic on the platform is between 18 and 34 years old. These people go to the cinema and want to know what they should see;
- Promotion as a source of expectation: plan your advertising strategies to connect with the target audience you want to conquer. Make them feel there is much more to discover behind your content on TikTok;
- The mastery of the hashtag: if you are a creator, identify the trends and design labels to place your videos within them. A tag can help you position them in the taste of users. This way, you will gain visibility;
- The power of a community: interact with your followers. Motivate them and thank them for their presence on your profile. Ask them for their opinion, create challenges, and allow them to interact with your content. This is how you build a strong community.
Develop trends by forming alliances with influencers, catering to the audience that will go to the cinema to see your film, creating a professional marketing campaign, designing clever hashtags, and building a strong community around you.
With the decline of long-form content, are we losing attention?
Content that used to keep you focused on your seat for more than 10 minutes is in sharp decline. The first thing you do today is check the length of the videos that attract you to decide if they interest you.
You watch one-minute videos and read articles that only take three minutes. You are a multitasker; you don’t want to miss anything, and the phone is an essential part of your life. The question is: are you willing to keep your attention on long tasks?
Time is indeed a scarce resource today. However, the TikTok effect does more than influence your tastes. This network has detected that users no longer want to “waste time” on long content and indulge them.
This app monitors your time on it. It knows what you look at, like, and share. So, it adapts its algorithm to your tastes to offer personalized content that guarantees your online presence. In this way, you become more accustomed to its shorts.
New filmmakers and creators: how TikTok effect is launching careers
TikTok has become the ideal platform for all those emerging creators looking to consolidate their careers. Many success stories motivate those who come after. Insiderbits shows you some recent examples:
- Paul Russell: the North American musician obtained a record deal in 2023 after his song “Lil Boo Than” went viral;
- Tyla Seethal: in 2023, the South African singer placed her song “Water” in the Billboard Top 10 thanks to her success on TikTok;
- Claudia Cochet: the filmmaker won the award for best script in TikTok Short Film (2022) with the short Modern Princess. This has boosted her career in the film industry;
- Hallie Tut: this Canadian teenager, creator of two groundbreaking shorts for TikTok, has caught the attention of Hollywood. “Headless Halloween” and “Going Through a Mirror” have opened the door for her;
- King Zach: his account has more than 67 million followers who love this illusionist. In addition to sharing mind-blowing magic clips, Zach posts behind-the-scenes shorts showing how he films each trick.
These are just five examples of successful TikTokers in a network of 2 billion users. This social network is, without a doubt, a massive showcase with many opportunities for those who know how to take advantage of the TikTok effect.
However, attracting the attention of major producers requires much more than making viral content. Any viral short can be quickly forgotten. To gain a substantial boost on TikTok, it is necessary to show talent and creativity.
The future of short-form entertainment
The creation of short-form videos is a trend still in its early stages. TikTok’s success guides other platforms like Instagram and YouTube to follow this format.
Millions of creators worldwide enrich these networks’ libraries with talented content. Musicians, writers, filmmakers, illusionists, special effects artists, and many more feed TikTok’s treasure chest daily.
Moreover, all the technological resources and innovations coincide here. We are talking about virtual reality, augmented reality, and artificial intelligence. This means that users can access short but intense and immersive material.
Thanks to algorithms, experiences and content can also be personalized. Now strengthened with AI, users can choose carefully and detail what they want to see. The future looks promising and unpredictable.
In short, the TikTok effect redefines the concept of entertainment
TikTok came to revolutionize social media and the world of entertainment by becoming the king of shorts. This network has made 2 billion people around the globe consume brief but addictive content.
What seemed like a trend became the formula for success for those who seek to stand out with their art. Although some warn about its role in causing users to lose attention, its reach grows daily.
The TikTok effect is a global phenomenon that boosts careers and opens essential doors. If you want to create impactful videos, we invite you to read about using TikTok music at Insiderbits.
